Making Motorsport eco-sustainable: Carbon Neutrality as the strategy for every business project in Motorsport.
Climate change is under everyone’s eye as well as public opinion. Motorsport is too often considered a superfluous activity that only releases harmful emissions into the atmosphere (without thinking about the turnover that it entails, the positive social implications, etc.). FIA, thanks to its dedicated commission, is at the forefront of the development and dissemination of technologies that allow more and more to reduce the emissions that our motorsport activities involve. Too often, however, we see the hearts of enthusiasts being reluctant to these apparently inevitable changes which intrinsically involve a distortion of Motorsport as we have known it (as we know without fans there is no economic movement and the goal of business is lost). However, a feasible solution must be found NOW to give an important signal both externally, as well as to offer a concrete opportunity for a change. The answer is here: the Carbon Neutrality.
Carbon Neutrality: what exactly is it?
Being neutral in the balance of carbon dioxide emissions for a given activity involves successfully passing different phases:
- thanks to a certified company, analyzing the main sources of harmful emissions and, where possible, reducing them at source or even eliminating them (this is also reflected in reduction of waste and related costs for the company)
- carry out an annual calculation of the remaining emissions that it was not possible to eliminate
- participate in and finance certified projects designed to absorb an equal (or greater) number of tons of CO2 from the atmosphere than our business emits
When this is completed the net balance of emissions generated by our business will be zero or less at the end of the year.
Carbon Neutrality in Motorsport as an ethically correct solution
Waiting for technology to take steps that allow motorsport to be practiced with zero emissions at source, while waiting for the public to accept (and love) these innovative technologies, the Carbon Neutral Strategy applied to Motorsport is that ethically acceptable compromise which, at present, allows us to continue to carry out our activities, minimizing environmental damage, or even generating environmental benefits.
The certified projects to offset latent emissions also have social implications. They are local projects that involve people in education and development projects.
The Advantages of the Carbon Neutral strategy applied to Motorsport
We know very well how those who follow Motorsport like most of the insiders do are moved by an infinite passion for engines and the emotions they transmit. Emotions that, we have to admit, with the current culture, we hardly see arising from observing vehicles powered by alternative low-emission technologies. The Carbon Neutral strategy applied to Motorsport allows you to continue to use traditional vehicles (powered by turbocharged or aspirated engines) while totally canceling the balance of the emissions that have been mathematically released into the environment.
Being Carbon Neutral: the heart of the corporate strategy of every Motorsport project
Bringing the total balance of CO2 emissions to zero should be a corporate strategy that every medium and long-term project in the Motorsport sector should consider.
Every year we see public opinion tightening more and more around the environmental factor that motoring activity involves. More and more governments (regional and local) cancel or directly do not grant authorizations for the conduct of competitions precisely because of the emissions they generate. If we want to reverse the course of this trend, it is necessary that from now on, especially those in this sector, to become aware of the cause and make real changes. It is superfluous to add how a Motorsport Carbon Neutral project can thus more easily attract new sponsors, who otherwise would not be able to support activities with high harmful emissions because they are not in line with their corporate strategies. It is possible to make Carbon Neutral a sporting event, a team, a car builder. A driver can choose to make his sporting project Carbon Neutral.
Make your Motorsport project Carbon Neutral: start now
MR Sport Management, thanks to its certified partners, supports you in every phase of the process that leads your project to obtain the “Carbon Neutral” status. Contact us now to receive a free pre-analysis of what the process may involve, its phases, implementation times. Bring a positive change. Let’s start now!
